The Book Video Awards 2010 – Crime & Thriller Random House and The Bookseller and delighted to present the winners of the 2010 Book Video Awards. With a theme of Crime and Thriller, students from The National Film and Television School have created spine-chilling video trailers to promote 4 exceptional books: Blood’s A Rover, James Ellroy – www.youtube.com Hypothermia, Arnaldur Indridason – www.youtube.com Blood Harvest, SJ Bolton – www.youtube.com The Snowman, Jo Nesbo – www.youtube.com Watch all the videos here and then vote for your favourite at: www.foyles.co.uk You could also win copies of all the books! The winner of the public vote will be announced on October 15th 2010. The Book Video Awards is a joint initiative run by Random House and The Bookseller Magazine. Now in its third year, the objective of the Awards is to enable talented young film directors to make high quality video trailers for great books. Students from the National Film and Television School are invited to submit proposals to create a 90 second trailer for a book from a selection presented by Random House. The winners each receive £5000 to create their videos which are then used to promote the books online for example on author and fan sites, YouTube and Amazon. Videos from previous years have also been used in adverts, on TV news and as enhancements for ebooks.